Page 44 - nmhh_brochure_eng

NMHH - Se NS i B L e r e gu L A T i o N , S o u N D P ro S P e C T S hoW to correctly interpret the lAW And prevent hArm to interests of product placement also qualify as entertainment programmes. it also provides detailed explana- tions as to what is considered by the Media Council a direct call to the purchase of goods or use of services, as well as product place- ment with unjustified emphasis • The recommendation for unrelated to programming content. content classification and age Furthermore, the recommendation rating contains the key aspects of provided clarifications on how view- consideration for determining the ers must be informed of product age rating of media content, and placement: a single-row subtitle • in its recommendation for also features suggested signage superimposed on the screen stating filtering software, the internet and icons that may be used both “the programme contains product roundtable for Child Protection – before and during the airing of placement”. an advisory board to the President programmes, as well as guidelines of the NMHH – specifies various on how age ratings are to be aspects to consider for service pro- communicated. viders and parents seeking to use electronic protection against online content and services that are harm- ful to minors. The recommendation provides an in-depth presentation of the warning signs and filtering software that may be used. • The child lock recommenda- tion presents various effective technical solutions suggested by the Authority to prevent children • The commissioner for media from accessing harmful adult and communications also • product placement in televi- content. The document contains prepares recommendations for sion and radio programmes, both advices for users of fixed-access informing the public, stated his own-production or purchased, has and mobile internet, applicable to stance on improving the transpar- been permitted under Hungary’s both analogue and digital broad- ency of televised polls, on the rules Media Act since 2011. in connec- casting, and for subscribers of to be adhered to when reporting tion with this, an interpretative mobile communications providers about suicides, human trafficking recommendation was issued by on how to encode or partially block and domestic violence, and on the Media Council in 2011, stipulat- programming using their television children’s safe internet use. ing, inter alia, that infotainment remote controls. programmes (e.g. travel, home and 44 gardening etc.) adhering to the rules